Before founding Untold News in 2010, to strengthen perceptions of Israel in the U.S., Marcella held top management positions in advertising and internet companies. She was President of Trager-Rosen Inc. an Executive Vice President and a Corporate Director of NW Ayer Inc, one of the largest ad agencies.
As Ayer’s Director of Media Worldwide, she had responsibility for one billion dollars of billings, as well as network programming for ATT and General Motors. Prior to becoming Director of Media, she was a marketing consultant for many Ayer clients.
In 2002, Marcella established Campus Tolerance Foundation, to combat the anti-Israel propaganda on college campuses. She enlisted top Creative Directors, Web Designers, a law firm and research company, all pro bono, to run a pro-Israel ad campaign in college newspapers at 20 U.S. universities.
The mission was expanded in 2004, to measure tolerance toward minorities on college campuses. (4000 interviews were conducted at 13 universities.)
Marcella is a Director of the 92nd St Y, the Jewish Community Relations Council of NY, the Heschel School. Previously, she was a Director of the Advertising Council, The Audit Bureau of Circulation, the International Radio and Television Society, Citizens for NYC, the Women’s Forum, Barnard College and TVC Image Technology.
She received the Matrix Award for Advertising, from Women in Communications and the Crystal Prism Award, from Advertising Women of New York.
She was the Founder and Chair of The Deciding Vote, an ad hoc group in the communications business, which ran a campaign to get women to vote in 1992. The group obtained $3 million in free time and space in major media. (13% more women voted.)
A native New Yorker, she has a son, a daughter and four perfect grandchildren. She skis, plays tennis and is a pilot.